Typography does a lot of the heavy lifting here. It sets the pace, holds the hierarchy, and gives the brand its voice — clean, confident, and unmistakably modern.
Aspekta
Aspekta is the primary typeface. It moves easily between big statements and small utility copy, which makes it a practical choice for a brand that lives across websites, product surfaces, and founder-facing materials.
Weights & styles
A broad weight range gives the system room to speak in different registers. Light weights bring restraint. Heavier cuts add urgency, emphasis, and presence when it matters.
Display
Display 01
140px / 100%
Global/Display/D1
Design
Display 02
120px / 100%
Global/Display/D2
Trust
Headings
Heading 01
96px / 100%
Global/Header/H1
Design
Heading 02
80px / 100%
Global/Header/H2
Trust
Heading 03
64px / 100%
Global/Header/H3
Design
Heading 04
56px / 100%
Global/Header/H4
Trust
Heading 05
48px / 100%
Global/Header/H5
Design
Heading 06
40px / 110%
Global/Header/H6
Trust
Subtitles
Subtitle 01
32px / 130%
Global/Subtitle/01
Supporting text for headings intros
Subtitle 02
24px / 130%
Global/Subtitle/02
Supporting text for headings intros
Subtitle 03
20px / 130%
Global/Subtitle/03
Supporting text for headings intros
Subtitle 04
16px / 130%
Global/Subtitle/04
Supporting text for headings intros
Button Typography
Button XLarge
40px / 130%
Global/Button/XL
Say hello →
Button Regular
20px / 130%
Global/Button/Regular
View Case Study →
Button Small
16px / 130%
Global/Button/Small
View Case Study
Button XSmall
14px / 130%
Global/Button/XSmall
Submit
Body
Body 01
20px / 140%
Global/Body/01
Design builds trust. Trust compounds into ownership.
Body 02
18px / 140%
Global/Body/02
Design builds trust. Trust compounds into ownership.
Body 03
16px / 140%
Global/Body/03
Design builds trust. Trust compounds into ownership.
Body 04
14px / 140%
Global/Body/04
Design builds trust. Trust compounds into ownership.
Article Typography
Article 01
20px / 160%
Global/Body/Arti01
Long-form text with increased line height for readability.
Article 02
18px / 160%
Global/Body/Arti02
Long-form text with increased line height for readability.
Article 03
16px / 160%
Global/Body/Arti03
Long-form text with increased line height for readability.
Labels
Label 01
20px / 100%
Global/Label/01
Label text
Label 02
16px / 100%
Global/Label/02
Label text
Label 03
14px / 100%
Global/Label/03
LABEL TEXT — REGULAR · 500 · 350
Label 04
12px / 100%
Global/Label/04
LABEL TEXT — 500 · 350
Label 05
8px / 100%
Global/Label/05
MICRO LABEL