Brand Book

Updated: Apr 3, 2026

01Logo & Mark
LogoMarkSafe SpaceColor UsageMisuse
02Typography
AspektaWeights & styles
03Colors
PrimarySecondary
04Iconography
Icon LibrarySocial IconsNumber Label
05Website
ButtonsInputsNavigationFooterVisual Brand AssetsVideoTeam PhotosGrid
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02Typography

Typography does a lot of the heavy lifting here. It sets the pace, holds the hierarchy, and gives the brand its voice — clean, confident, and unmistakably modern.

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Aspekta

Aspekta is the primary typeface. It moves easily between big statements and small utility copy, which makes it a practical choice for a brand that lives across websites, product surfaces, and founder-facing materials.

Aspekta

Weights & styles

A broad weight range gives the system room to speak in different registers. Light weights bring restraint. Heavier cuts add urgency, emphasis, and presence when it matters.

Aspekta
300350400450500600700

Display

Display 01

140px / 100%

Global/Display/D1

Design

Display 02

120px / 100%

Global/Display/D2

Trust

Headings

Heading 01

96px / 100%

Global/Header/H1

Design

Heading 02

80px / 100%

Global/Header/H2

Trust

Heading 03

64px / 100%

Global/Header/H3

Design

Heading 04

56px / 100%

Global/Header/H4

Trust

Heading 05

48px / 100%

Global/Header/H5

Design

Heading 06

40px / 110%

Global/Header/H6

Trust

Subtitles

Subtitle 01

32px / 130%

Global/Subtitle/01

Supporting text for headings intros

Subtitle 02

24px / 130%

Global/Subtitle/02

Supporting text for headings intros

Subtitle 03

20px / 130%

Global/Subtitle/03

Supporting text for headings intros

Subtitle 04

16px / 130%

Global/Subtitle/04

Supporting text for headings intros

Button Typography

Button XLarge

40px / 130%

Global/Button/XL

Say hello →

Button Regular

20px / 130%

Global/Button/Regular

View Case Study →

Button Small

16px / 130%

Global/Button/Small

View Case Study

Button XSmall

14px / 130%

Global/Button/XSmall

Submit

Body

Body 01

20px / 140%

Global/Body/01

Design builds trust. Trust compounds into ownership.

Body 02

18px / 140%

Global/Body/02

Design builds trust. Trust compounds into ownership.

Body 03

16px / 140%

Global/Body/03

Design builds trust. Trust compounds into ownership.

Body 04

14px / 140%

Global/Body/04

Design builds trust. Trust compounds into ownership.

Article Typography

Article 01

20px / 160%

Global/Body/Arti01

Long-form text with increased line height for readability.

Article 02

18px / 160%

Global/Body/Arti02

Long-form text with increased line height for readability.

Article 03

16px / 160%

Global/Body/Arti03

Long-form text with increased line height for readability.

Labels

Label 01

20px / 100%

Global/Label/01

Label text

Label 02

16px / 100%

Global/Label/02

Label text

Label 03

14px / 100%

Global/Label/03

LABEL TEXT — REGULAR · 500 · 350

Label 04

12px / 100%

Global/Label/04

LABEL TEXT — 500 · 350

Label 05

8px / 100%

Global/Label/05

MICRO LABEL

01. Logo & Mark03. Colors
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